Privacy Policy

How Baback protects your data

Within the framework of its service activity, BABACK makes available to Users an e-commerce service for managing exchanges and returns (hereinafter the "Services") accessible from the website "", (hereinafter the "Site").

This section explains the processing of personal data by BABACK in the context of the use of the Services by its Users.

BABACK is concerned about protecting the privacy of its Users and is committed to ensuring the highest level of protection for its Users' personal data.

Within the framework of its Services, BABACK, acts as a Processor, within the meaning of Regulation (EU) n°2016/679 of 27 April 2016, and undertakes to comply with the provisions of Law n°78-17 of 6 January 1978 as amended relating to data processing, files and freedoms with regard to the automated processing of personal data carried out as well as the provisions of Regulation (EU) n°2016/679 of 27 April 2016.

WHAT IS PERSONAL DATA: Personal data is understood, within the meaning of Regulation (EU) No. 2016/679 of 27 April 2016, as any information relating to an identified or identifiable natural person, directly or indirectly, in particular by reference to an identifier, such as a surname, a first name, a telephone number, an email, etc...

WHO COLLECTS PERSONAL DATA: In the context of its Services, BABACK acts as a Data Controller, within the meaning of Regulation (EU) No. 2016/169 of 27 April 2016, under the following corporate identity: BABACK, a simplified joint-stock company registered with the RCS of Strasbourg under the number 915112866.

WHAT ARE THE PURPOSES OF THE COLLECTION OF PERSONAL DATA: BABACK is required to collect and record personal data from Users using its Services in order to carry out the following processing:Customer account, shopping cart and order managementManagement of parcel recovery, order trackingProvision of a customer service accessible by phone. Exchanges between the customer service and the customer can be recorded for the purpose of improving the service...).Provision of sharing tools on social networksSending targeted commercial offers by email, mobile notifications, social networks or any other mediumCollection of customer reviewsFight against fraud during the payment of the orderMeasurement of site attendanceSetting up of contestsSharing information with business partnersWith the exception of commercial prospecting operations, BABACK considers that all of the above processing operations are necessary for the performance of the Service.Commercial prospecting operations are based on the User's consent to the processing of his/her data. The User has the right to withdraw his consent by making a request:

WHAT ARE MY RIGHTS AND HOW DO I EXERCISE THEM?Any User using BABACK's Services has the right to access, rectify, delete, limit the processing, portability, and oppose the processing of his or her personal data.The exercise of these rights will be done in accordance with the conditions provided for by Law 78-17 of January 6, 1978, as amended by Articles 38 to 40 of Law 78-17 of January 6, 1978, and Articles 15 to 21 of Regulation (EU) No. 2016/679 of April 27, 2016, by sending us a request to
BABACK will be able to grant requests only in the strict respect of the aforementioned Law and the aforementioned Regulation, in particular in the respect of the legal periods of conservation of the data as regards delivery, burden of proof.In the event of an unsatisfactory response, the data subject has the right to refer the matter to the CNIL.

TO WHOM IS YOUR DATA TRANSMITTED?Personal data is processed by BABACK.As part of the customer relations process, certain data is transmitted to BABACK's partners, who may process the data strictly for the purpose of properly performing the delivery service offered by BABACK.Users' personal data may be transmitted to : financing institutionsad valorem insurance in case of subscription by the Userpolice authorities in the context of judicial requests concerning the fight against fraudBABACK also uses subcontractors for the following operations:secure payment on the sites ;management of telephone calls, possible recordings, correspondence (emails, letters, social networks);the realization of technical maintenance and development operations of the website;the collection of customer reviews.

IS MY DATA SENT OUTSIDE THE EU?BABACK informs that personal data of its Users may be transmitted for the purposes defined above to companies located in European countries and/or outside the European Union, ensuring that an adequate level of protection regarding the protection of personal data is provided.Prior to any transfer of personal data outside the European Union, and in accordance with the regulations in force, BABACK makes every effort to ensure that the procedures required to obtain the guarantees and authorizations necessary for the security of such transfers are obtained.Transfers outside the European Union may be carried out in particular within the framework of the following activities:Activities of the customer relations departmentExploitation of data towards social networksIT servicesFor any further information, you can send an email to "".

HOW LONG WILL MY DATA BE KEPT?BABACK strictly adheres to the legal retention period for delivery and retrieval of packages.WHAT SECURITY MEASURES ARE TAKEN TO PROTECT MY DATA?General rulesAs the person in charge of processing, BABACK takes all the necessary precautions to preserve the security and confidentiality of the data and in particular, to prevent them from being deformed, damaged, or accessed by unauthorized third parties.In accordance with article 35 of the Law n°78-17 of January 6, 1978, the subcontractors of BABACK commit themselves respecting the safety and the confidentiality of the data.

WHAT SECURITY MEASURES ARE TAKEN TO PROTECT MY DATA General rulesAs the person in charge of processing, BABACK takes all the necessary precautions to preserve the security and confidentiality of the data and in particular, to prevent them from being deformed, damaged, or accessed by unauthorized third parties.In accordance with article 35 of the Law n°78-17 of January 6, 1978, the subcontractors of BABACK commit themselves respecting the safety and the confidentiality of the data.

WHAT SHOULD YOU KNOW ABOUT THE DATA COLLECTED BY SOCIAL NETWORKS?BABACK proposes to use social networks to improve the commercial relationship and to offer you targeted advertising on these networks.The use of social networks to interact with BABACK (including Facebook Messenger, Facebook Connect, and Facebook's "share" buttons) is likely to result in the exchange of data between BABACK and these social networks because of the collection of data by the Facebook social network.It is advisable for all Users to consult and take note of the personal data management policies of the various social networks in order to be aware of the personal data that may be transmitted by them.If you do not want social networks to collect information about you when you browse the Site, we advise you to disconnect from them before visiting the BABACK Site.

WILL I RECEIVE COMMERCIAL SOLICITATIONS?BABACK uses the contact information of its Users to send targeted advertisements by email and/or sms.In this context, BABACK is committed to respecting the rules applicable to each prospecting channel.BABACK respects the rules enacted by article L34-5 of the code of the posts and the electronic communications which envisages the express preliminary collection of the consent of the User for the sending of commercial prospection by electronic way (e-mail or SMS).Thus, when the User's account is created on the Site or at the time of each order, consent is expressly requested:to receive promotional offers from BABACKto receive offers from BABACK's partners to whom your personal information would be transmittedThere is an exception in the assumption that the User, without having given his preliminary assent, can however be canvassed since it is already customer of BABACK and that the object of canvassing is to propose similar products or services.In any case, the User has the possibility of objecting to the receipt of such solicitations by carrying out the following actions:By email, by clicking on the unsubscribe link provided in each email or by going to your BABACK account in the "MY DATA" sectionBy sms, by sending a stop sms to the number indicated in it or by going to his account in the section "MY DATA".

DOES BABACK USE COOKIES, TAGS AND TRACERSWhen using our Service, information relating to the navigation of the User's terminal (computer, tablet, smartphone, etc.) may be recorded in "Cookies" files deposited on the terminal, subject to the choices that the User has expressed concerning Cookies. These parameters may be modified at any time.What is a cookie?When you visit our Site, information relating to your browsing may be recorded in "Cookies" files installed on your terminal (computer, tablet, smartphone, etc.).These cookies are issued by us in order to facilitate your navigation on our site.Please note that only the sender of a cookie can read or modify the information contained in it.The term "cookie" encompasses several technologies used to track the browsing habits or behavior of the Internet user. These technologies are multiple and in constant evolution. In particular, there are cookies, tags, pixels and Javascript code.The "http" cookie, which is currently the most widely used technology, is a small text file saved by the browser of your computer, tablet or smartphone and which makes it possible to store user data in order to facilitate navigation and to allow certain functionalities.What are cookies, tags and tracers used for?to establish statistics and volumes of frequentation and use of the various elements composing our services. For this purpose, we use audience measurement adapt the presentation of our Site according to the terminal used;to adapt the presentation of our Site according to the affinities of each User;to memorize information relating to a form that you have filled out on our Site (registration or access to your account, subscribed service, contents of an order basket, etc.);to allow you to access reserved and personal areas of our Site, such as your account, thanks to identifiers;implement security measures, such as requiring you to log back into your account after a certain period of time;share information with advertisers on other websites to provide you with relevant advertisements in line with your interests. In this regard, we use advertising cookies.share information on social networks.The cookies we issueThe cookies we install on your terminal allow us to recognize your browser when you connect to our site. In order to better serve our customers, we use cookies to : To establish statistics of frequentation (number of visits, pages seen, abandonment in the ordering process, etc.) in order to follow and improve the quality of our services.To adapt the presentation of our site to the display preferences of your terminalHow to set up the deposit of cookies, tags and tracers?In accordance with article 32 II of the Law n°78-17 of January 6, 1978 modified, BABACK collects the preliminary assent to the deposit of the advertising cookies, of measurement of audience and of sharing towards the social networks.The User has the option, at any time, to express and modify his or her wishes regarding cookies, by the means described below.Setting cookies with your browserThe User may configure his or her browser software so that acceptance or refusal of cookies is proposed from time to time, before a cookie is likely to be recorded in his or her terminal.In order to comply with regulations, BABACK uses a tool that allows any Internet user to set the parameters for depositing cookies when connecting to the "" site.Several possibilities are offered to you to manage the cookies. Any settings you make may affect your Internet browsing and your access to certain services that require the use of cookies.You can express and change your cookie preferences at any time by the means described below.You can configure your browser so that cookies are saved on your terminal or, on the contrary, that they are rejected, either systematically or according to their sender. You can also configure your browser software so that you are offered the option of accepting or rejecting cookies from time to time, before a cookie is likely to be stored in your terminal.Please be aware that if your browser is set to reject all cookies, you will not be able to make purchases or take advantage of essential features of our site, such as storing items in your shopping cart or receiving personalized recommendations. We encourage you to set your browser to the best setting.The configuration of each browser is different. It is described in the help menu of your browser, where you can find out how to change your cookie preferences.Below you will find some settings for the main browsers.Your choices expressed online with interprofessional platformsYou can connect to the Youronlinechoices site, proposed by the digital advertising professionals grouped within the European Digital Advertising Alliance (EDAA) and managed in France by the Interactive Advertising Bureau France.This European platform is shared by hundreds of Internet advertising professionals and constitutes a centralized interface allowing you to express your refusal or acceptance of the cookies used to adapt the advertisements to the navigation of your terminal.Any Internet user has the option of opposing the deposit of cookies by accessing the website " ".Note that this procedure will not prevent ads from being displayed on the websites you visit. It will only block technologies that tailor ads to your interests.If your terminal is likely to view content developed with the Flash language, we invite you to access your Flash cookie management tools directly from the Adobe website: (Cookies tab)Parameterization elements of the main browsersInternet explorer1. In the "Tools" menu at the top right of the navigation bar, select "Internet Options2. Click on the "Privacy" tab3. You can set your choices regarding cookies with a slider. If you click on "Advanced" you can make a manual and advanced management of cookies4. Save your preferences by clicking on "OK".Mozilla Firefox1. In the menu at the top of the page click on "Tools" and then "Options".2. Select the "Privacy" tab3. History paragraph: In the "Retention Rules" drop-down menu, click on "Use custom settings for history".4. The settings that appear allow you to configure your choices regarding cookies and their retention period (refuse all cookies, accept cookies by refusing third-party cookies, ...)5. Save your preferences by clicking on "OK".Google Chrome1. Click the customize and control Google Chrome icon at the top right of the navigation bar2. Select "Settings" and activate "Show advanced settings".3. In the privacy section, activate the "content settings" menu.4. Set your cookie choices, select "Block third-party sites.Safari1. In the top menu bar, click on "Safari", then "Preferences".2. Select the "Privacy" icon3. Set your choices regarding cookies (Blocking third party sites)
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